Freelance Sr. Graphic Designer - Skechers

Nov 2020 - Present

• Conceptualized and executed email marketing campaigns across multiple Skechers sub-brands, aligning with product launches and seasonal promotions.

• Designed website content updates, including homepage banners, PDP assets, and landing pages to support e-commerce initiatives and improve user experience.

• Developed promotional assets such as social media ads, web banners, and display ads for domestic and international marketing teams.

• Collaborated on licensed projects featuring high-profile partnerships with brands such as Tokidoki, Dr. Seuss, Ryan’s World, Vanessa Mai, Marvel, and DC, ensuring brand and licensing compliance across all creative.

• Maintained consistency in visual identity while adapting designs to various digital platforms and global markets.

 

Sr. Graphic Designer - Crunchyroll (Sony)

Oct 2022 - Dec 2024

• Collaborated as one of three lead designers on the Events & Digital team, creating large-scale branded graphics, experiential booth designs, and promotional materials for high-profile conventions, including Comic-Con and Anime NYC.

• Designed and produced product giveaways, signage, and environmental graphics to elevate brand presence and drive fan engagement at live events.

• Developed digital assets for major streaming platforms such as Apple TV and Amazon, ensuring cohesive brand storytelling across all touchpoints.

• Partnered cross-functionally with internal teams and external licensors to maintain brand consistency and meet strict creative and production deadlines.

• Adapted designs across multiple formats and platforms, balancing creativity with technical production requirements for digital and large-format print deliverables.​​

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Senior Graphic Designer - Fambrands

October 2017 - November 2020

• Designed marketing assets across digital, print, packaging, and social for brands including Marika, Balance, Ellie, Three Dots, and Jessica Simpson.

• Led the creative redesign of the Ellie subscription box and produced branded packaging materials.

• Directed photoshoots for email, social media, and blog content; managed image selection, retouching, and final delivery.

• Created digital content, including animated GIFs and blog visuals for the Love Ellie brand, including original recipes and styled photography.

• Oversaw interns and freelance retouchers, ensuring all work aligned with brand standards.

• Developed web content (homepages, landing pages, site modules) and sourced vendors for trade shows and influencer events such as Mashup LA and IMCX.

• Managed multiple projects simultaneously while contributing creative ideas for events, campaigns, and seasonal brand initiatives.

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Freelance Graphic Designer

September 2015 - October 2017

• Experienced working across different creative contexts, with agencies like Allegro, a Division of Conair Corporation (2017), Rose Rings (2016-2017) and Bamko (2015-2017), UBM Fashion (2016-2017)

• Developed print and design concepts from inspiration images and style guides provided by the client for Target, Walmart, CVS, and Walgreens. 

• Pattern design concepts were developed for seasons such as Holiday, Valentine’s Day, Mother’s Day, Summer, Back to School, and Year-Round. Patterns were created using Illustrator and/or Photoshop.

• Produced custom artwork and recreated prints for various packaging projects, textile prints, and labels.

• Created textile prints, promotional and merchandising products, and packaging for clients in the food, fitness, transportation, and social media industries. 

• Responsible for the production of print layouts for the Las Vegas MAGIC Fashion Convention catalogs, including the flow of copy through pages using InDesign.

• Helped with design and production changes for web assets and one-sheets.

• Resized campaign assets for digital and print formats and prepared large-scale signage for print.

• Created meter boards and banners used in various areas of the Las Vegas MAGIC Fashion Convention.

• Used Asana to manage assigned tasks.

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Designer/Consultant - Corral Consulting

April 2013 - March 2016

• Provided visual solutions to effectively get messages across print and digital media.

• Developed various branding and marketing collateral for various non-profit organizations. Presented all designs directly to clients.

• Creative services included: identity design, websites, social media graphics, sponsorship packages, and newsletter graphics.

• Developed pre and post-client feedback surveys for branding projects. Surveys were used to gather initial client information, project needs, and design review feedback. 

• Helped design and update NationBuilder websites.

 

Graphic Designer, Marketing Department - MaCher

Jan 2009 - Dec. 2011

• Responsible for creating trade show graphics, physical mail, and e-mail campaigns, holiday gifts, and sponsored event promotional materials

• Contributed creative input to the rebranding of the Company

• Provided creative/design services including banners, postcards, templates, business cards, and websites

• Collaborated with the larger design team to develop promotional products, product packaging, and sales presentations for clients in the travel, food, corporate, and beauty industries